On my recent post The Second Game, I wanted to post links to trailers for each game referenced. One exception was Bioshock. I just couldn’t find a trailer that I felt sufficiently sexual towards.
What happened? Am I the only one to dislike Bioshock à la video?
Let’s take a look at two classic trailers.
Yeah, you can see shades of Deus Ex: Human Revolution: The Movie here. It doesn’t tell you anything about the game apart from it’s “supposed to be something like this (actual size not shown)”. But worse still, these aren’t cutscenes extracted from the game, but fantasy sequences made up by marketers. These are teaser trailers. All they tell you is this:
Even more troubling, they’ve got this annoying only-in-CGI hyperfrenzied feel to them, like the player character is a psychopathic crazie with a penchant for killing shit with everything zoomed in your face like a bad action movie.
These trailers do not speak Bioshock to me. Watching them feels like someone is trying to inject marketing hype nasties into my brain like that bit in Star Trek II: The Wrath of Khan. GET OUT OF MY HEAD.
They were some better attempts. The following one actually shows off the game, yet still can’t help itself from lurching into the game trailer equivalent of Tourette syndrome. It becomes a non-stop sequence of fragmented violence, beamed directly at your eyes.
Going back in time, the following video is what actually got me interested in Bioshock. Ken Levine, taking some time out to show what makes this game so awesome. I also prefer the Little Sisters depicted as emaciated street urchins, rather than the ones with the weird voices and glowing eyes that turned up in the actual release.
Bioshock 2 trailers did nothing for me, because they just seemed to push all the same Rapture/plasmid buttons again and I felt like I’d had my fill of all that with the first game.
I find it frustrating that Bioshock Infinite is now going for the same mad marketing ploy that Bioshock went through, showing frenetic CGI action that won’t even be in the game. The trailer did tell me that the guys at Irrational were working on something entirely different to the undersea world of Rapture and that fact alone was quite exciting enough, thank you. Someone get me a cup of tea to calm my nerves.
Putting that aside, though, there’s absolutely nothing else here that would give me any clue as to whether the game would be Andrew “a man chooses, a slave obeys” Ryan good, or Frank “my fake accent sounds more authentic than my real voice” Fontaine bad.
But God damn if I’m in the minority. I will retreat to the naughty corner and enjoy whizzing on the electric fence alone.