Welcome to the Electron Dance Advent calendar. Each day will bring another post from the archives.
Have you read A New Art Form that was posted on 19 Feb 2011?
I'm not sure I convinced anyone with this one particularly with the hyperbolic title. You'd probably assume I was going to talk about how games were a new art form. WRONG-O. I was talking about game trailers and it was that infamous Dead Island trailer that drove me to it. Yes, the Dead Island trailer that had nothing at all to do with the game.
I still look for interesting trailers that do different things. The Stanley Parable ones were fabulous, the recent Botolo launch trailer is too cool for skool and, while not offering new ideas, the execution of the Oxenfree trailer is sublime.
In contrast, I found the impressive trailers of No Man's Sky uncomfortable because there was a gaping black hole in them: what could this massive universe game possibly be about? Could it really do everything implied? All promise, all self-fulfilling disappointment. That's why I had originally decided not to buy the game on release... a decision I reneged on (through weird logic: as I assumed it was crap, it was likely I would enjoy it).
Go read it! (Although the Singularity ARG videos seem to have disappeared.)
From the comments:
- BeamSplashX: "Maybe all game trailers should seek to be that if they don’t want to include any real footage."
- Steerpike: "That Dead Island trailer sure riled a lot of emotions."
- Chad M: "I can’t blame anyone for liking the trailer."